Shaun Connell
A guide to business, investing, and wealth-building.

How to Build Generational Wealth

Most parents want to offer their children a better life than they had. If you’re interested in systematic wealth building, you’re probably curious about how to build generational wealth. After all, money is a tool that can allow your children and grandchildren to have the ability to lead meaningful and impactful lives.

Generational wealth isn’t usually something that happens by accident, though. Even if you save up an incredible fortune, it’s all too possible for future generations to not only squander the wealth, but also suffer tremendously because of it.

So what is generational wealth, exactly, and how can you build it? And, perhaps most importantly, what can you do to avoid the negative potential outcomes of offering a fortune to your descendants that they didn’t work to create on their own?

Let’s do a deep dive into everything you need to know about generational wealth to help set up the future generations of your family for success.

What Is Generational Wealth?

The term generational wealth refers to accumulated wealth that is passed down from one generation to the next. This fortune doesn’t have to just come in the form of cash, but can also include:

  • Stocks
  • Bonds
  • Real estate
  • Family businesses
  • Jewelry, antiques, automobiles, and other valuable objects

Generational wealth can be passed down after your death in the form of an inheritance, but it can also be shared with your children and grandchildren while you’re still alive.

family with generational wealth holding hands
Generational wealth is a term that refers to assets that are passed down from one generation to the next.

Why Is Generational Wealth Important?

When you build generational wealth, you are granting the future generations of your family a significant financial advantage. The goal isn’t to create an outcome where your kids never have to work a day in their lives and suffer from severe affluenza, but instead to open up a lot of possibilities for your kids and their kids.

When you create generational wealth, it means that your children, your grandchildren, and so on, can begin their adult lives on a higher rung of the hierarchy of needs. If you’ve ever lived paycheck to paycheck, you know just how costly and time-consuming it is to be poor. In the best-case scenario, generational wealth can allow your progeny to accomplish more in their lives than you were able to because they started out with a huge advantage.

If you want to have the ability to truly impact the world, creating generational wealth is one of the most effective ways to do so. While rich people can get a bad rap in this day and age, money is definitely one of the most powerful tools when it comes to actually creating positive change in your community and the world as a whole.

When you create generational wealth that your children and their children can use, you are giving them the gift of freedom. Money is a resource that allows people to pursue their dreams and affords them security in life.

Is a Traditional Career Enough to Build Generational Wealth?

people in cubicles that will struggle to build generational wealth without extreme savings
It isn't impossible to build generational wealth with just a traditional career, but most family fortunes are built through entrepreneurship, investment, and other methods beyond being an employee.

If you work a regular 9-5 job, you might be wondering if that will be enough to build generational wealth. The answer to this question obviously depends on what you have in mind when it comes to how much wealth you want to leave your children, what your income is, how many years you plan on working, your cost of living, and much more.

That being said, building substantial generational wealth is probably not possible with a traditional career alone without taking on extreme measures when it comes to saving and investment.

Let’s take a look at some of the biggest names in generational wealth to paint a clearer picture of what I’m talking about.

Some of the most recognizable family names out there certainly didn’t accrue generational wealth working standard W-2 jobs.

John D. Rockefeller is believed to be one of the richest men that has ever lived, despite the fact that he started Standard Oil all the way back in 1870. The fortune he built initially is now divided among 174 different heirs and funds a massive amount of charitable and philanthropic work.

The Walton Family is said to have a net worth of about $235 billion between the seven heirs to Sam Walton’s fortune. This massive generational wealth was built through the Walmart retail empire, a public company that has a market cap of more than $395 billion.

While H.L. Hunt might not be as much of a household name as that of Rockefeller or Walmart, the Hunt family fortune is nothing to scoff at. Supposedly using poker winnings to secure title to a big chunk of the East Texas Oil Field (one of the largest deposits of oil in the world,) the massive wealth of the Hunt family definitely wasn’t built by showing up at the office at 8:45 and clocking out at 5:15 alone.

I could go on, but the point is that the biggest players in the world of generational wealth were entrepreneurs, not employees. While you absolutely can build up a nice inheritance for your children through aggressive savings from a traditional career, building truly significant wealth usually takes something more than a regular job.

How Are Most Generational Fortunes Built?

father walking with son who he'll pass generational wealth to
A recent study has found that most of the world's richest people weren't born into wealth but instead are self-made.

Of course, there’s a huge range between leaving your children in debt and building up a Rockefeller-style fortune. You don’t have to be a billionaire to create generational wealth that can have a huge impact on the lives of your descendants for generations to come.

The deeper you get into the examples of families that have generational wealth, though, you will start to notice a pattern.

In short, entrepreneurship of one form or another seems to be the most common thread between examples of family wealth. This doesn’t necessarily mean that you have to start the next big social media platform, though that certainly wouldn’t hurt.

That being said, most of the world’s wealthiest people have a number of different irons in the fire. Some other wealth creation methods you’ll want to consider include:

  • Investing in the stock market
  • Investing in real estate
  • Visionary ideas/inventions
  • Having multiple sources of income

If you are starting from zero or worse, (that student loan debt can really be a downer,) it’s worth noting that nearly 68% of the world’s richest people are considered ‘self-made.’ Don’t assume that you can’t build generational wealth within you’re lifetime without a huge inheritance of your own– it is completely within your power to build wealth from the ground up.

How to Build Generational Wealth

Now that we’ve taken a look at the basics of generational wealth, let’s hop into how to build it.

Adopt the Right Mindset

One of the most important steps to building generational wealth is about something way more valuable than money– your mindset. In order to accrue assets that you can pass on to future generations, you’re going to need a mindset that allows you to pursue long-term goals on a playing field that offers the opportunity for big gains.

Become an Investor

stock market charts for investing to build generational wealth
Becoming an investor is pretty much essential if you want to build generational wealth.

Of course, investing is also essential to building generational wealth. If you’ve got a big pile of cash and you bury it under the oak tree in your backyard for your grandkids to find, they’re probably going to be pretty disappointed. (As an example, $5,000 in 1950 is the equivalent of about $60k in 2022.)

Not only do you need to invest your money to make sure that it maintains its value in face of inflation, but investing is going to be a big part of how you make your money work for you.v

Build a Business

Another way that you can generate wealth is through business ownership. This doesn’t necessarily mean you have to quit your day job if you don’t want to– it’s definitely possible to use your savings from your career to get a business off the ground as an investment.

Not only can a business help you to build your wealth through income generation, but a business is also an asset that you can pass down to future generations. If your great-great-great grandkids don’t want to work in the family business, no problem. All that means is that they have a saleable asset.

Reduce Your Taxes

One of the biggest expenses you’ll have throughout your life is taxes. If you go through your life without tax-advantaged strategies, you’re taking money right out of the hands of your descendants and handing it over to Uncle Sam. If you know anything about compound interest, you’ll understand exactly how negatively impactful that can be on generational wealth.

Diversify Your Income Streams

Diversifying your income streams allows many of the same benefits you can receive from diversifying your investment portfolio. If you have all of your eggs in one basket, you’re putting yourself at a much greater risk than if you’ve got them spread out in a bunch of different baskets.

No matter how stable your business or job seems now, we ultimately never know what’s going to happen in life. When you have a number of different income-producing endeavors, it means the sky doesn’t fall if something unexpected occurs.

Avoid Mindless Consumerism

Building wealth doesn’t do you much good if you spend it all on useless material objects. I’m not saying you should find yourself a nice spot in the nearest shanty-town, but I am definitely a big proponent of avoiding the trappings of consumerism.

In fact, I believe wholeheartedly in living a stealth wealth lifestyle. Not only does it keep you safe from spending your money on things you don’t need, but it also can be a valuable asset when it comes to protecting your wealth. To learn more about why you might want to keep your wealth a secret, check out my recent post on “stealth wealth”.

Invest in Your Kids

One of the most important steps you can take towards maintaining generational wealth is investing in your children. A lot of people assume that this mostly means sending their kids to college. While a college education might be the right choice for your kid, it is not the only way to obtain success in life and sometimes is an expensive derailment from the type of education that is most beneficial to sustainable generational wealth.

You are the one that can begin the cycle of generational wealth, and you can certainly set things up to avoid your children blowing their inheritance in one crazy year. That being said, without proper education about personal finance and wealth, your descendants will likely make costly mistakes and might even suffer from the afflictions that can come along with being rich.

Beyond teaching your kids about personal finance, you’ll also want to strive to give them the skills they need to grow into responsible, mature, competent, and capable adults. These essential tools are not something you should expect are taught in classrooms, and it takes deliberate effort on the part of the parent to create this outcome. If your children are growing up wealthy, you will likely need to work extra hard to help your children learn the lessons that you learned through the hardships you encountered on your way to success.

Practice Wealth Protection Strategies

You don’t want to learn the hard way that even the most immense fortunes can be squandered quickly if you aren’t careful. Some of the most successful and wealthy people in history have filed for bankruptcy (Michael Jackson, Mike Tyson, and Nicolas Cage, to name a few.)

Even if you aren’t going on wild spending sprees, how much wealth you can tuck away for your kids has a lot to do with deliberating using wealth protection strategies.

How to Pass Down Generational Wealth

Passing down generational wealth isn’t something you want to leave to chance. Let’s take a look at how exactly to pass down generational wealth.

Have an Estate Plan

One of the most essential pieces of the generational wealth puzzle is having an estate plan. Not only can it help to minimize or even eliminate estate taxes but it can also help set up safeguards against your hard-earned fortune disappearing due to a few crazy years of excess on the part of your progeny.

When creating an estate plan, it’s a good idea to work with financial professionals that can help you work out the best options for your particular circumstance. That being said, some aspects of estate planning include:

  • Writing a will
  • Appointing an executor
  • Planning for estate taxes
  • Creating trusts
  • Naming a guardian for minor children
  • Creating a living will
  • Naming account beneficiaries
  • Determining a financial and durable power of attorney

By creating a thorough estate plan, you can avoid a lot of drama and chaos after your death. The last thing you want is for the wealth you worked so hard for to tear your family apart.

Teach Your Children About Personal Finance

It’s all too common for parents to not talk to their children about money and personal finance. This is a big mistake and can end up leaving your descendants unequipped to deal with the fortune they inherit. If you want to create wealth that lasts for generations, go out of your way to teach your kids how to build, grow, and manage money.

Buy Life Insurance

Life insurance can also be used to pass your wealth down. If you end up dying unexpectedly, your spouse and children have a safety net. On top of that, it’s an affordable tool you can use to build generational wealth that offers tax advantages.

Why Is It So Common for Generational Wealth to Be Squandered?

There are some pretty dire statistics out there about generational wealth which you’ll definitely want to familiarize yourself with. Most notable, 70% of wealthy families are estimated to lose their wealth by the second generation. Even if your kids don’t blow your fortune, there’s a 90% chance that their children will.

While an issue like this is obviously complicated, one of the most common reasons that generational wealth is squandered is that inheriting generations didn’t have to work for the wealth they have. When you build wealth that can be passed down, you likely experienced a lot of hardships along the way that required discipline, hard work, and sacrifice to overcome.

The second generation might have the opportunity to see how hard their parents worked to build wealth and, even though life was easier for them financially, were still able to understand all of the hard work and sacrifice that went into creating the family fortune. They might have grown up in a fairly frugal environment and been able to learn from their parents about making smart financial decisions.

The third generation, however, is much farther away from the hard work and struggle that it took to build the wealth they benefit from. In this situation, it’s all too easy to assume that the family coffers are a bottomless pit of gold. These people really might not have any idea how to handle money or just how much effort went into creating it in the first place.

How to Prevent the Downsides of Generational Wealth

When you aim to build generational wealth, you likely aren’t hoping that your kids will grow up spoiled, out-of-touch, and extravagant. You probably particularly don’t want them to end up in a heartbreaking riches-to-rags story that involves a life of excess that results in bankruptcy and destitution.

Luckily, it doesn’t have to be that way.

Teach Your Kids the Value of Struggle

There’s a common saying that is very appropriate to understanding how family wealth is lost only a few generations down the line. It refers to a cyclical pattern that can be broken down into four steps before looping back around to step number one:

  • Hard times create strong people
  • Strong people create good times
  • Good times create weak people
  • Weak people create hard times

Rinse, repeat.

To avoid this all-too-common sequence, you’re going to want to purposefully instill the value of struggle in your children. It’s natural to want to give your kids everything in life and never let them feel uncomfortable even for a moment. If you shield them from ever having to face hardships and struggle, though, you’re actually doing them a major disservice.

I’m not saying you need to drop your five-year-old on a desert island and send them off with just a pocket knife. Being put in a position to deal with a hardship that is too far out of your comfort zone can sometimes be just as damaging as never facing hardships at all.

The value of struggle can be learned in an incredibly diverse variety of ways– through sports, games, jobs, school, relationships, hobbies, business endeavors, and travel, just to name a few. The goal is to support or help facilitate challenging situations for your kids so that they can see the personal gain and growth that comes from struggle firsthand.

We think of struggle as negative, but it’s ultimately one of the most important ingredients to achieving personal growth and success.

“Strength does not come from winning. Your struggles develop your strengths. When you go through hardships and decide not to surrender, that is strength.” – Arnold Schwarzenegger

If you’re not yet convinced, let’s just take a look at a handful of some of the benefits of struggling:

  • It makes you more resilient in the face of future adversity
  • It makes you more willing to try new things and take well thought out risks
  • It can make you stronger mentally, physically, emotionally, and spiritually
  • It makes you value what you’ve worked for
  • It helps you learn å
  • It helps you become independent
  • It makes you more confident
  • It improves your problem-solving skills
  • It makes you smarter
  • It builds character and helps to shape your identity

I could go on and on. While too much struggle can obviously be devastating to an individual, you might be surprised just how resilient, strong, and capable your children are in the face of challenges. When your children learn the valuable lessons of struggling, mistakes, failure, and success, you’ll find that they are much better equipped for the “real world” when it’s time for them to go off on their own.

Create Criteria That Must Be Met Before Future Generations Have Access to Wealth

If you dump a cool $20 million in cash on your kids on their eighteenth birthday, there’s a good chance you’re playing with fire. Of course, how they handle this type of situation will have a lot to do with how much personal finance education they’ve had and whether or not they understand the value of money. However, even the most responsible person can start to act erratically when they see all those zeros in their bank account.

There are a lot of different ways you can go about creating criteria future generations need to meet before they have access to wealth. Some examples include:

  • Tie wealth distributions to ages and events
  • Use incentive trusts
  • Require a financial test before distribution
  • Craft a mission statement as a family

The ability to pass money on to your children is something you should be truly proud of. That being said, it’s important that you don’t project the lessons you’ve learned onto your children and assume that they will be as diligent in building and maintaining wealth as you have been.

Of course, it’s generally not a good idea to use financial incentives to get your kids to be the way you want them to be. For example, if your kid has always wanted to run their own restaurant, it probably won’t go well if you only allow them to receive their inheritance if they graduate from medical school. You want your wealth to support future generations in their ability to achieve their goals and ambitions, not cause major personal and relationship issues in your family.

Make Your Kids Learn the Value of Money

Sure, your kids don’t have to work or pay for any of their own stuff. If you just buy them everything they want without them having to do anything for it, it’s going to be hard for them to learn the value of money.

I don’t care if you have one trillion dollars in the bank– make your kid get a regular job. Even working at the local pizza place a few hours a week can go a long way in teaching your children priceless lessons.

Beyond your kids learning that money is something you receive through offering something of value to others, it’s important to teach them that pretty much everything costs money. It isn’t enough to constantly harp on your kids about how expensive their back-to-school wardrobe was or how much you spent sending them to private school. In order for them to really learn, they’ll have to use their own hard-earned money to make some meaningful purchases.

There are a lot of different ways you can go about this. You might have your kid be responsible for saving up and buying their first car, pay for their own clothes beyond the basic essentials, or let them foot the bill when they go to the movies with their friends.

Teach Your Kids That Money Doesn’t Buy Happiness

Having financial wealth can offer a lot of opportunities in life, but it can also be a curse. Money is just a tool that can be used in positive and negative ways. At the end of the day, it’s going to be hard to prevent the downsides of generational wealth if your kids don’t understand that material objects and a luxury lifestyle don’t automatically result in a happy or satisfying life.

I’ve actually written at length about the fact that you need more than money to lead a meaningful life. Check out my article on the different types of wealth to learn more.

Generational Wealth Quotes

At this point, you’ve heard enough of what I have to say about generational wealth. Let’s check in with what some of the greatest (and, in some cases, wealthiest) minds throughout history have said about family fortunes and wealth in general.

“Wealth consists not in having great possessions, but in having few wants.” – Epictetus

“The poorest man I know is the man who has nothing but money.” – John D. Rockefeller

“We need to make a game out of earning money. There is so much good we can do with money. Without it, we are bound and shackled and our choices become limited.” — Bob Proctor 

“Someone’s sitting in the shade today because someone planted a tree a long time ago.” – Warren Buffett

"Be careful to leave your sons well instructed rather than rich, for the hopes of the instructed are better than the wealth of the ignorant.” – Epictetus

“Industry, perserverance, and frugality make fortune yield.” – Benjamin Franklin

“The philosophy of the rich and the poor is this: the rich invest their money and spend what is left. The poor spend their money and invest what is left.” — Robert Kiyosaki

“The advantages of riches remains with him who procured them, not with the heir.” – Ralph Waldo Emerson

“Every person who invests in well-selected real estate in a growing section of a prosperous community adopts the surest and safest method of becoming independent, for real estate is the basis of wealth.” – Theodore Roosevelt

“Material abundance without character is the surest way to destruction.” – Thomas Jefferson

Final Thoughts on Building Generational Wealth

Building generational wealth is within reach for anyone that is seriously invested in systematic wealth building. That being said, you will need to employ the same thoughtfulness, hard work, diligence, and planning in passing your wealth on to future generations as you did in creating that wealth in the first place.

When you create a family fortune, you are giving your descendants a tremendous gift. However, if they don’t have a good head on their shoulders in relation to money, it honestly might do more harm than good. It’s therefore essential that you help your kids learn how to create and lead meaningful lives. A part of the toolkit you’ll want to pass on to them will be a thorough education in personal finance, but that simply isn’t enough if you don’t help them learn how the value of struggle, the power of a growth-oriented mindset, and the reality that you need more than money to lead a worthwhile life.

Every week I post a new article about wealth building to share some of the valuable lessons I’ve learned over the years. You can learn more about me and my projects here.

 

According to a number of recent studies, an increase in income can actually lead to more stress and less happiness. Winning the lottery doesn’t appear to create the perfect life any more predictably than earning a higher salary, either. In fact, getting rich quick can leave people suffering from something called sudden wealth syndrome.

Before you start playing the world’s smallest violin for people out of feigned sympathy, you might want to consider the negative ways that a windfall could impact your life.

Why would someone who won a $315 million lottery have been quoted as saying “I wish that we had torn the ticket up”? The reason is that, for all the problems that money can solve, it is also very capable of creating a lot of new ones that are hard to even imagine before it happens to you.

What is Sudden Wealth Syndrome?

woman with tons of cash and sudden wealth syndrome
Sudden wealth syndrome can impact people who experience a dramatic increase in net worth in a short period of time.

Sudden wealth syndrome is a psychological condition (though not technically a psychological diagnosis) that can happen when someone comes into a large sum of money in a short period of time.

While many of us assume that having a surprise windfall would be the best thing that could ever happen, there are a number of potentially negative side effects that you should be aware of. A big influx of cash or assets can be shocking even when you’ve been expecting it, but it can really shake up your world if you had no idea that the wealth was heading your way.

When you have access to wealth all of a sudden, it can create a bunch of overwhelming pressures in your life. Even the most level-headed person can start making decisions they normally wouldn’t when their bank account blooms overnight, and it’s hard to anticipate how you would act if your net worth suddenly puts you in the “rich” category.

You might think that a ton of money is the answer to all of your problems. In reality, though, it can lead to extreme psychological outcomes like:

  • Having an identity crisis
  • Becoming isolated
  • Experiencing paranoia
  • Being in a state of shock
  • Engaging in self-destructive behaviors

Understanding sudden wealth syndrome is essential for anyone who is working to build wealth. While some people might have a hard time feeling sympathy for someone that has money to burn, you never know with certainty how you would react to a windfall unless it happened to you.

Symptoms of Sudden Wealth Syndrome

A quick trip on the rags-to-riches roller-coaster can leave you experiencing a tremendous amount of stress and other negative psychological symptoms. It’s one thing to steadily and systematically build wealth over many decades, where you have time to adjust to your increasing net worth in small bites. Of course, people who get rich slowly can certainly fall prey to the same side effects as people who receive a windfall, but it’s particularly notable when a fortune is received in a short period of time.

Whether you know an inheritance is on its way, you expect that your side hustle might blow up and make you rich, or you have no expectation of experiencing sudden wealth, it’s a good idea to familiarize yourself with the potential symptoms of sudden wealth syndrome.

Guilt

Guilt is often described as a self-conscious emotion because it involves self-reflection. In its healthiest iteration, guilt can help us learn to not repeat mistakes we’ve made. However, it’s all too common for people to feel guilty in ways that are out of proportion to the supposed error or are even completely disconnected from any actual harm to themselves or others.

This is the case with the guilt that comes along with sudden wealth syndrome.

There are a lot of reasons why you might feel guilty after a windfall. One familiar example is if you received an inheritance after the death of a loved one. This can create mixed emotions, such as feeling like you can’t be happy to have the money because that would imply that you’re glad your relative passed away.

People who come into wealth suddenly can also feel guilty because they don’t believe they deserve the money. They look around and see other people that seem to be working harder or that appear to need the money more. Why did you get rich all of a sudden, while these other people that are seemingly more worthy of a windfall have to keep struggling? This is particularly common for people who grew up poor, but it can happen to people of all tax brackets.

There’s also a pervasive cultural concept that money is bad and so are people who have it. Someone who was wandering around complaining about the 1% just a few months ago might be overcome with incredible guilt when they find themselves a lot closer to that category.

Isolation

What would you do if you found out you were about to receive an inheritance of $100k? How about $500k? What about $5 million?

Your first instinct might be to celebrate. After all, why wouldn’t you call your buddies, your parents, and your girlfriend of six months to tell them the good news? Heck, you’re rich now– it’s time to party!

Unfortunately, money can complicate even the strongest relationships, and the actual emotions you experience might be a lot different if you experienced a windfall than you think they would be.

Coming into a lot of money all of a sudden can compel people to isolate themselves from the people they know. Because getting a bunch of money can trigger a lot of self-critical emotions, you might separate yourself from others due to depressive moods or other unpleasant mental states.

If the people in your social circle aren’t well off, you might feel uncomfortable being around them with your new wealth and lifestyle. Similarly, your friends and family might create separation through envy, resentment, or jealousy.

Sudden wealth can, in short, leave you feeling really alone.

Paranoia

suddenly wealthy person looking out window
One of the symptoms of sudden wealth syndrome is paranoia.

If isolation as a symptom of sudden wealth syndrome doesn’t make you nervous, perhaps this one will. Becoming rich all of a sudden can lead to paranoia in its own right, but paranoia can also result from social isolation.

People who suffer from SWS might worry, for example, that their fortune will disappear as quickly as it showed up. They also might become paranoid in regard to their relationships. The changing dynamic of their social world can create paranoia– whether their fears are real or imagined, the newly rich person might feel that their friends and family members are always trying to get a piece of the action.

Both paranoia and isolation can lead to a number of other health issues, such as insomnia, depression, or anxiety disorders.

Shock and Uncertainty

Receiving a windfall can also leave you in a state of shock. Even if the money can seriously change your life for the better– allowing you to get out of debt, start saving for retirement, invest in new business ideas, and follow your dreams, the experience of getting a bunch of money can be shocking on just about every level.

Becoming suddenly rich can leave you feeling paralyzed. You might not have the slightest idea what to do with the money. Even the smallest spending decisions can become completely overwhelming.

Feeling numb from sudden wealth often results, at least in part, from being emotionally unprepared for all the changes that money can create. Things like the new lifestyle you can afford, increased responsibility, and the ways money changes your relationship can leave you feel shocked and dissociated.

You could also find yourself ridden with feelings of confusion and uncertainty. Regardless of how good your new wealth could be for you and your family, it’s can be downright impossible to wrap your mind around.

How you respond to a sudden fortune can depend on your background. If you grew up in a wealthy family but didn’t have access to much money until your recent windfall, you might have a place to put the experience in your mind. However, if you grew up in a family that was always living paycheck-to-paycheck, the realities of wealth might be so new and unknown that you end up resorting to self-destructive coping mechanisms.

People afflicted with SWS might start spending money excessively, make financial promises to their friends and family, or make risky investments. This, of course, can happen to people who grew up in wealthy families as well. Regardless of background, and influx of charities and other organizations giving you their attention can leave you feeling suspicious and paralyzed.

Anxiety or Panic Attacks

As you might imagine from all of the symptoms we’ve discussed so far, increased anxiety or even panic attacks can result from the sudden change of becoming wealthy. All of these potential psychological consequences of an overnight fortune are deeply interconnected and interrelated. For example, anxiety about the money vanishing could lead to social isolation and paranoia, or the shock of being rich can start making even the most level-headed person anxious.

Panic attacks occur when a person is overcome with unreasonable feelings of anxiety and fear that manifest themselves in physical symptoms like fast breathing, a racing heart, and excessive sweating. If you’re truly overwhelmed by your new wealth and don’t know what to do, you can also find yourself experiencing these intense waves of fear.

“Ticker Shock”

A play on the phrase sticker shock, ticker shock refers to a state where a person watches the stock market obsessively and experiences cycles of anxiety and depression in response to market volatility. If you invested your windfall in the stock market (or made your money that way,) it’s a little too easy to be constantly checking in on your investments.

No matter how much money you have, it’s important to never exceed your risk tolerance when investing. If you invest money that you can’t afford to lose, you’ll find yourself flinching every time there’s a slight dip in the market.

Sleep Problems

All of these other symptoms can leave you suffering from insomnia or other sleep problems. You’d think that being rich would mean you can sleep like a baby every night, but all of the new responsibilities and other related issues can leave you staring at the ceiling until the wee hours of the morning.

Identity Confusion

scrabble tiles illustrating identidy confusion of suddenly wealthy
Being rich all of a sudden can put people's sense of identity into quesiton.

One of the most drastic symptoms of sudden wealth syndrome is the potential it creates for an identity crisis.

I dealt with this myself when I went from being broke and in debt to a multi-millionaire over the course of eighteen months. Even though I’d been putting my all into the projects I was working on, I was left in a state of deep confusion about who I was when one of them actually panned out in a big way.

While we might not realize it, we tend to factor our financial situation into our sense of identity. On top of that, humans typically settle into a comfort zone where they can feel in control and everything is familiar.

When you get rich quickly, it can make you question who you are and what matters to you. If it was a part of your identity that you’re working class, for example, what does it mean about who you are when your bank account says otherwise?

Even though everyone thinks they want more money than they have, having your net worth skyrocket can put you way out of your comfort zone. This can be incredibly stressful, confusing, and overwhelming.

Depression

suddenly wealthy person depressed
We all know that money doesn't buy happiness, but you might not realize that it can actually leave you feeling depressed.

You might think that you’d be clicking your heels and shouting from the rooftops if you got news of a $10 million inheritance, but it’s actually not that uncommon for sudden wealth to leave people with feelings of depression.

This might appear on its own or it can result from guilt, isolation, paranoia, anxiety, or any of the other symptoms of SWS.

We’ll talk about why rich people can get depressed a little later in the article. But, in short, receiving a ton of money can actually leave people feeling empty and low energy. This might be for a number of reasons, including the realization that money simply can’t fix all your problems or provide meaning in life on its own.

Negative Impact on Relationships

Money can make people start acting strange. Even if you manage to keep your cool after striking it rich, unfortunately, your friends, family, and coworkers might not be as emotionally mature.

Sudden wealth can make you isolate yourself from others, make others isolate themselves from you, or both. You might find your best friend is all of a sudden so envious of you that your relationship falls apart. Your mother might demand that you give her a chunk of your winnings. Childhood friends can start coming out of the woodwork with sob stories about medical bills and sick kids.

It really is sad but true. The reality is that an experience like this can teach you who your true friends are. That can be a pretty hard pill to swallow if you come to find that you have a lot fewer friends than you used to think.

Similarly, it can make you suspect of every new person you meet. This is particularly the case if your wealth is known to the general public.

Let’s say, for example, that you made a killing trading crypto. You didn’t think to hide this about yourself, and you jumped at the opportunity to be interviewed about your new fortune for stories that appear in  the Wall Street Journal, Buzzfeed, and on NPR. In your hometown, news travels fast and everyone from your high school drama teacher to your middle school girlfriend now knows that you’re a multi-millionaire.

Maybe the attention feels good for a while, but chances are you’ll start wondering whether your popularity is resulting from the fact that everyone is hoping for a handout. You might get tangled up in the dangerous gray area between reasonable and unreasonable paranoia.

As you can see, there are a lot of ways that getting wealthy can mess up the relationships you already have in life and jeopardize your ability to make new relationships in the future.

How Does Someone Become Suddenly Wealthy?

So, now that we know what can happen to people who become suddenly wealthy, let’s take a look at some of the most common ways that a regular Joe can find themselves with deep pockets practically overnight. Remember, there are many types of wealth, but the type we're talking about here is purely financial wealth.

Inheritance

Even if you know that an inheritance is coming down the road, it can still be hard to grasp how it’s going to change your life if you don’t consider it carefully ahead of time. Sometimes, individuals might receive news of an inheritance that they had no idea about, which makes them ripe candidates for the symptoms of SWS.

Winning the Lottery

People talk about winning the lottery as if it would solve all of their problems and change their lives for the better. However, the actual experience can be so shocking for a person that is unprepared for wealth that it can lead to a number of horrible consequences.

There are a lot of examples of lottery winners whose lives seemed to take a turn for the worse as soon as they became rich.

Take Billy Bob Harrell Jr., for example. He won $31 million dollars from the Texas Jackpot after unsuccessfully attempting to become a minister. With his winnings, he helped out his family, his church, and his parishioners. No matter how much money he gave, though, people always seemed to be asking for more.

His family life fell apart as well, with the constant demands plus some bad investments eventually leading to divorce and general family turmoil.

“Winning the lottery was the worst thing that ever happened to me.” – Billy Bob Harrell Jr.

Sadly, less than two years after Harrell had become a multi-millionaire, he committed suicide.

You can spend hours going down the rabbit hole of the sometimes tragic lives of lottery winners. If you’re interested in learning more about how destructive sudden wealth syndrome can be, there are, unfortunately, countless extreme examples out there.

Huge, Sudden Income Increase

The median salary for all NFL players is $860,000, which is a pretty healthy income if you ask me. For the biggest names in the game, players can receive contracts that include yearly salaries in the tens of millions of dollars.

You’d expect that, from these numbers, NFL players would be set for life.

However, statistics suggest that, within just two years of retirement, 78% of NFL players fall into severe financial distress or go bankrupt.

You can find examples of this same type of situation in the world of celebrity as a whole. People as rich and successful as Michael Jackson, Nicolas Cage, Mike Tyson, and Kim Basinger have had to file for bankruptcy.

When people start making huge amounts of money every year, it can leave them with the expectation that their bank account is bottomless. They can lose site of smart money management and fall into self-destructive (and sometimes very expensive) habits.

Gambling

Other types of gambling beyond playing the lottery can also leave people with more money than they know what to do with. This is also a particularly dangerous way to become suddenly wealthy, because people can end up putting their money back into games where the odds are against them.

Settlement From a Lawsuit

Sometimes people can end up with a big chunk of cash if they’ve sued someone for medical malpractice, wrongful death, or some other legal proceeding. Unfortunately, a lot of people aren’t aware of the necessary steps that should be taken to manage and protect wealth, and suffer from the symptoms of sudden wealth syndrome when they get a big payout from a lawsuit.

Trading Stocks and Cryptocurrency

Whether you take investing very seriously or you engage in r/wallstreetbets style gambling, having a big win in the stock market or crypto can change your life incredibly fast. Take a look at this story from the New York Post, for example, about people who’re rich thanks to crypto. While I hope everything works out for these new millionaires, getting rich from crypto or stocks doesn’t always go well in the long run.

How to Avoid Sudden Wealth Syndrome

Of course, the symptoms of sudden wealth syndrome shouldn’t be enough to keep you from trying to systematically build wealth. However, you should learn how to avoid SWS so you don’t become another tragic story recounted on a blog.

Slow Down

If you come into a bunch of money, the first thing you should do is nothing.

Before you buy a new house, pay off your parents debt, or put it all into a risky investment, slow down. I mean way down.

The most important thing is to avoid making quick decisions. All those zeroes can do weird things to your brain, and even the most level-headed person can start acting erratically with new-found wealth. Put the money somewhere safe (like an insured savings account, for example) and don’t touch it until you’ve created a solid plan.

Keep It Quiet

I get it. You’ve struck it rich and you want to tell everyone you know. It’s essential that you resist this urge and keep it to yourself as much as possible.

If you don’t, your friends, family, and colleagues might start acting differently when they learn you’re rich. Whether they’re giving you investing tips, asking for money, or just acting strange, letting people know about your wealth can cause a lot of problems. If you do tell the people in your inner circle about your windfall, make sure you can trust them and be sure to set clear boundaries.

Instead of telling your coworkers about your major gains, talk to an experienced financial planner. They’ll help you make a plan that protects your wealth.

To learn more about how to keep your wealth a secret, check out this article on stealth wealth.

Make a Plan

Sometimes you can’t plan ahead for sudden wealth, but in other instances, (like an inheritance you know about,) you can. Regardless of whether or not you were able to prepare for your fortune, if you slow down and keep it quiet, you can make a plan with the help of a financial advisor.

Make sure you are keeping the big picture in mind when you make a long-term plan. Your windfall could change your life for the better if you’re smart about it, but it could also vanish if you have too narrow of a focus on how the money changes your life right now.

Stay Disciplined

Discipline is key for navigating the obstacles of sudden wealth. Work on being self-aware (i.e. keep an eye on ideas that crop up about impulsive purchases or risky investments) and don’t do anything until you make a solid plan.

Once you create a plan, trust it. Don’t stray from it unless you have a very good reason to and it supports your long-term purposes.

Stay Away From Investments You Don’t Understand

This one is simple. If you get a windfall and you don’t have any experience as an investor, now isn’t the time to learn just how risky it can be. Don’t let your coworker talk you into putting your money into the latest meme stock– while it could work out, it could also leave you right back where you started.

Don’t Forget About Taxes

Depending on how you made your money, you’re likely going to need to give some of it to Uncle Sam. You’ll want to learn about how your new fortune will be taxed so you can make sure you can foot the bill when it comes time to pay.

Educate Yourself About Personal Finance Ahead of Time

Regardless of whether or not you ever strike it rich overnight, educating yourself about personal finance is never a bad idea. The more you know about managing money, the more prepared you’ll be if you end up with a ton of it.

Why Are Some Rich People Depressed?

When you don’t have any money, it can feel like being rich would make all your troubles go away. If that was really the case, though, why are some rich people depressed?

There are a lot of different reasons for this, but a big one is that money is just a means and not an end in itself. While it can seriously expand your options in life, money alone won’t make life meaningful.

Having money can also lead you to:

  • Lose trust in other people
  • Isolate yourself socially
  • Feel like there aren’t many people you can relate to
  • Make you suspicious of why others want to know you

Being rich can also leave people struggling with boredom and purposelessness. A regular person doesn’t have to question why they get out of bed and go to work in the morning– they have to in order to support themselves. For multi-millionaires or billionaires, though, motivation and purpose is necessary beyond putting food on the table.

Even though being short on cash can create a lot of tension in the family, having a high net worth isn’t necessarily a walk in the park either. Building generational wealth can be a blessing or a curse depending on how you navigate the situation, and the family turmoil it can lead to can certainly contribute to depression and other mood issues.

Then there’s also the treadmill effect to consider. Some people get caught in a cycle where the more the make, the more they spend. They are victims of lifestyle creep and rather than money being the solution to all their problems, it actually leaves them with a more complicated life.

A few of the other reasons that rich people can be depressed include:

  • In some cases, the more money people make the more they have to work to maintain lifestyle, status, etc., and the competition of keeping up can be exhausting
  • For some people working all the time doesn’t let them slow down and appreciate life, even if they don’t work they might not know how to appreciate the simple things because of a fixation on consumerism and a luxury lifestyle
  • Their sense of self worth might be tied to their networth/business, if something goes wrong it can lead to a crisis
  • Rich people can be less resilient if they haven’t struggled to get to where they are

What is Wealth Guilt?

Wealth guilt can come in a number of different forms. These include:

  • Feeling like you don’t deserve your wealth compared to others around you
  • Feeling guilty about getting an inheritance due to the death of a family member
  • Feeling guilty about being seen as privileged
  • Feeling guilty when you have money and other people around you don’t
  • Feeling ashamed of being able to afford things other people can't

How to Manage Sudden Wealth

If you receive a windfall, you don’t have to fall prey to Sudden Wealth Syndrome. Here are some tips to help stay stable, sane, happy, and healthy in the face of sudden wealth:

  • Hire a CPA to plan for your taxes and put the taxes you owe into in savings account
  • Pay off your home, cars, and any personal loans
  • Stick with index funds for most of your wealth
  • Put some of your wealth into cash-flowing real estate

Getting rich quickly can be really overwhelming, and I know that from first hand experience. If your net worth has dramatically increased and you’re feeling like you’re in over your head, feel free to reach out and I’d be happy to give you some pointers. Don’t worry, I don’t have an angle here and I’m not trying to sell you anything. I’m just all too aware of how isolating it can feel to jump up a few tax brackets practically overnight.

Conclusion

Simply understanding the potential pitfalls of sudden wealth can go a long way in avoiding the risks associated with a windfall. I feel motivated to share what I’ve learned over the years in the hopes that others will be able to avoid the mistakes that I made along the way.

Who am I to be telling you how to deal with a big influx of cash, anyway? You can learn more about me and my projects here.

A fundamental part of a high-school education in America should involve understanding personal finance, the true cost of credit, and how delaying consumption for a few years can be the difference between financial hardship and an early retirement.

I don't mean a class or two of textbook information about how credit works. I mean actually teaching the principles of financial discipline.

We need a producer society focused on creating value - not a consumer society focused on taking as much as possible. Think: thrift and productivity as a culture.

Consumerism has become one of the most destructive quasi-religious elements of modern culture. People identify themselves on the basis of what they consume - not what they do or who they are.

That's why the following should be taught as a comprehensive part of high-school - and heck, college - education. Not just a single class, but as a fundamental approach to finance whenever it comes up, referenced throughout curriculum, branding, and materials.

For example, here are some thoughts that could be developed either through in-depth explanations or specific tutorials and hands-on guidance:

  • To build wealth, spend less than you earn.
  • To become wealthy, delay spending and maximize your savings.
  • Compounding returns means the younger you start investing, the better.
  • One of the most expensive things in life is a failed marriage.
  • College loans make sense, but only when mixed with calculated career decisions.
  • Debt rarely makes anyone any money - besides the lender.
  • Credit is when you have the money to pay it off if you want. Debt is when you are relying on future earnings. One is basic finance; the other is slavery.
  • Professionalism and basic work ethic should be applied to every job, even entry level - someone will take notice. If not your boss, then a potential future boss. People are watching.
  • Basic psychology reveals that people tend to normalize what they're used to - that's how consumerism bankrupts people.
  • The principles of financial discipline should be seen as just as important part of a well-rounded education as mathematics and English.

Building a culture of thrift is possible, but it requires focusing on just that - culture. Finance isn't just about math. People have to begin, as early as possible, to understand that not all consumption is "reasonable." We should view consumption with suspicion.

I say this as someone who was a millionaire for years before I bought a new vehicle. I live in a small house that I renovated. My biggest luxury is an occasional $15 cigar. This doesn't mean I don't live well - I live like a king. I just don't mindlessly consume.

The crazy thing is that basic personal finance teaches us to reject consumerism and ironically helps us achieve a much better lifestyle. Rather than spending money on things we don't need, we find freedom - and more money down the road to spend on experiences and a good life.

Good personal finance turns money around so that rather than us being enslaved by the economic system, we're using the economic system to maximize our own options, happiness, and legacy. It's incredibly powerful.

Consumerism is one of the most destructive forces in modern society. It takes potentially free people and enslaves them to empty consumption, constantly increasing their standards for what they believe "normal" people should be able to consume. The end result is an impoverished society... surrounded by material wealth.

Good finance is critical to a good life. That's why so many philosophies - from the book of Proverbs to Stoic thought - emphasize contentment, self-control as something to practice like any other skill, and a lifestyle of discipline.

What better place to develop a strong culture than educational institutions? What use is an educational institution that doesn't educate on the fundamental ideas, concepts, and identities that are key to every other part of society's prosperity?

Imagine every high school student becoming intimately familiar with these concepts. It would transform the world.

This article is going to be a little weird because it will reflect a very, very different mindset than one which is extremely common. Writing this article was weird for me as well, because it's difficult for me to sometimes understand other paradigms - and financial decisions is an area where I generally operate in my own little world.

For example, I delayed marriage and children for financial reasons. I didn't buy a new car until I had enough to literally retire. Right now, I'm reading the same books that I hope my financial planners had to read to become financial planners, because I want to know about every aspect of my financial situation and future.

To read more about my thoughts on careers and developing strategically sound income streams, keep researching this website.

No, I've Never Had a Job

I've never had a full-time job. I've had some freelance relationships as a writer, copywriter, and funnel builder for some financial companies. But I've never actually had a salary or anything along those lines.

It just never materialized. I started learning marketable skills while in high school. In fact, I started my business while in high school. I was doing consulting during my very brief moment at college before I dropped out to work on growing my business.

Yes, I'm a Millionaire

I mention this a lot for a few reasons. First, I don't care to be polite. It's not polite to bring it up a lot. But it's relevant, so I'll do it anyway. Second, as I just said, it's relevant. I'll talk more about this below, but suffice it to say

  • Your boss is fundamentally irrational. One of the fundamental problems with career development, financial advice, and any kind of wealth planning is this: people are nuts. They're almost always incompetent at almost everything they do. Bosses are no different. Relying on your boss to not randomly try to screw you over is something I seriously don't want to deal with.
  • Jobs rarely provide much transparency. Chances are, the business you work for - especially if it's a small or medium-sized business - is just one slip up away from collapse. This has massive impacts on the employees that most never realize. Your entire resume could be shifted at the drop of a hat - and you won't know until after the fact.
  • Careers aren't always as easy to shift as you'd think. Unless you're very adept at shifting directions at the drop of a hat, a career change can be exceedingly difficult. The more unique your skills are, the more this becomes a question of extremes. You can either easily switch or could have trouble for years. The damage can be severe - a year or two of unemployment can severely damage your bargaining power literally for a decade or more. This depends on the person, of course, but it's a massive variable that I never wanted to deal with.
  • Finding good jobs is going to get even harder. As technology progresses, "good jobs" will be few and far between. Those that exist will often be wonderful - but the overall percentage of the population that will have one will likely become more consolidated. This means that not only should you focus on saving as much as possible, but you should also make career decisions with this in mind.
  • If you can "job" it, you can often "business" it. If your job is critical to a business, then nine times out of ten you can turn it into a business. Copywriting? Programming?  Graphics design? Janitor? Accountant? Mechanic? The list goes on.
  • Jobs don't make much money, frankly. Even if you're the top-performing person at your job, the money is almost never going to be that great. If your goal is to generate substantial wealth - like a million per year - there's almost no chance you'll do that with a job.

 

Shaun Connell has built multiple 7-figure earning businesses, including one with a successful multi-million dollar exit. He's obsessed with wealth building, investing, entrepreneurship, and Stoic philosophy. You can learn more about Shaun by checking out his essays or project list.