Definition For Marketing

In the past year or so, I’ve completely fell in love with marketing. I love reading Seth Godin’s blog, as well as a lot of other journals on marketing, especially those with an internet marketing twist. Copyblogger is amazing. What’s interesting is seeing how each of the “gurus” really see marketing. Definitions are everything, and business is no exception.

There are billions of little text-book definitions. But, like a lot of what you find in textbooks, the definition is static, without life. Take the American Marketing Association’s definition, for example:

“The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.”

Master marketer Sergio Zyman, who has had tenures with Coca-Cola, PepsiCo and Proctor & Gamble defines marketing in a whimsical way that rings true:

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9 Comments »

  1. Chiquita Busche said,

    April 27th, 2010 at 12:00 am

    It is really very exciting to Make Money Online from Google, Adbrite and Infolinks. All you need to do is make a website with great content and attract visitors.

  2. Mason Parker said,

    May 6th, 2010 at 12:34 pm

    it is not very easy to make money online because you still need to do a lot of website promotion to gain enough traffic. `

  3. Cameron Rogers said,

    May 14th, 2010 at 12:56 am

    i also use infolinks on 3 of my blogs and it is also earning as much as adsense. ‘~*

  4. Aubrey Roberts said,

    May 14th, 2010 at 4:01 am

    I use both Adsense and Adbrite and i can say that adbrite is also a good source of income but not as good as adsense.:`.

  5. Hayden Bennett said,

    June 22nd, 2010 at 11:00 pm

    i love r&b music becaue it sounds soothing to my ears.~,”

  6. Brooke Young said,

    July 10th, 2010 at 12:00 pm

    i tried adbrite but my ad earnings are not as good as adsense.;,`

  7. Isaiah Roberts said,

    July 23rd, 2010 at 10:25 am

    have anyone noticed that infolinks earnings this week have been a bit lower.:*’

  8. Imogen Cooper said,

    August 11th, 2010 at 12:08 am

    it seems that my Adsense earnings this month have plumetted. i don’t know why “

  9. Brian Hughes said,

    August 22nd, 2010 at 1:13 pm

    Adbrite is the ppc program that is second to adsense, i like adbrite.~.

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