Definition For Marketing

In the past year or so, I’ve completely fell in love with marketing. I love reading Seth Godin’s blog, as well as a lot of other journals on marketing, especially those with an internet marketing twist. Copyblogger is amazing. What’s interesting is seeing how each of the “gurus” really see marketing. Definitions are everything, and business is no exception.

There are billions of little text-book definitions. But, like a lot of what you find in textbooks, the definition is static, without life. Take the American Marketing Association’s definition, for example:

“The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.”

Master marketer Sergio Zyman, who has had tenures with Coca-Cola, PepsiCo and Proctor & Gamble defines marketing in a whimsical way that rings true: