Stop Ignoring the Smart People

The biggest business “sucker” is the person who buys because of emotion. An emotional sales pitch leaves them with a lame PDF and an empty wallet. Unfortunately, there are tons of these people. Unfortunately, a lot of greedy “marketers” have noticed this. They target the sucker, so they can suck money from the poor little mental sapling.

It seems both sinister and kind of smart. After all, you don’t have to have a great product if you are targeting the morons of the world, right? They’re morons, for Thor’s sake. They live their life making dumb decisions. They might as well make one that makes someone some money, right?

Most internet marketing scams do that. Rather than provide a quality service for a fee (like Ken Envoy’s Site Build It! or Brian Clark’s “Teaching Sells“), they’ve decided to write a 50-page e-book with stuff a half-hour spent a great blog could teach you. Sure, they do make some money…but they’re missing an opportunity.

Here’s a list of reasons you should target the smart people of the world rather than the idiots:

6. Smart people have money

The idiots of the world typically have less money. No, I’m not saying that if someone’s broke that they’re an idiot — there are brilliant poor people and genius idiots. But statistically, there’s more than just a correlation between being smart/discerning and having extra money.

Plus, if everyone’s targeting the idiot, chances are, they’ve already been ripped off. This means they have even less money, plus, they’re suspicious of you. Stupid or not, that’s a hurdle for your sales pitch.

5. Smart people + quality product = sale

If you have a great product, the smart people will know it. If you give your potential customer /enough information/ or a free report with enough information that they can trust that you know what you’re doing, your chances of making the sale increase incredibly.

4. Smart people become contacts

The smarter the person, the more likely they’ll succeed with whatever you give them to succeed with. For a lot of internet marketers, this means that a customer today is a contact tomorrow. Ripping people off doesn’t do this.

3. Smart people are under-served

There are a billion sites that are written with copy specifically for the idiot who will buy a product without any real knowledge about it at all. There are rarely (comparatively — there are some fantastic resources for smart people, like Steve Pavlina’s personal development for smart people website) websites geared towards the intelligent person. Target them, and you generally have less overall competition.

2. You still sell to the idiots

If you target the smart people, the idiots will figure it out too. They’ll still like the product, if the sales pitch is done right. Win-win.

1. You’ll feel better

We don’t want to be the person who goes to sleep at night thinking about the people they ripped off. Sleep better, market ethically, and make more money while you’re at it.

With good business, everyone wins. That’s why the billionaires of the world typically do good business. It just works.